Zulutrade social trading: sole ownership in 30 days, activation funnel and Trading Terminal redesign, and a scalable Lattice system across Web and React Native.
Conversion diagnostics; IA rebuild for onboarding and KYC; scalable interface system for data-dense trading and social layers; stakeholder leadership across web and mobile.
Legacy Zulutrade flows leaked users at verification; restructuring activation and the trading terminal removed friction while preserving pro-trader depth on a global B2B/C platform.