Lead Product Designer.
From strategy to system to shipped UI.

I hate seeing good ideas die in bad interfaces—usually killed by over-designed animations that make the UX difficult to navigate. I prioritize clarity and speed over decorative noise.

I’m the first designer founders bring in when an idea needs to become a regulated, shipped product. That role looks different from what design schools teach. There’s no existing product to redesign, no research function to lean on, no system to extend. There’s a vision, a deadline, and an engineering team waiting for direction. Founding-designer work is what you build when nobody’s looking. The screens are the visible output. The system, the documentation, the upstream-of-design conversations, the negotiated scope — that’s the work that decides whether the product survives the next ten people who join after you. Strategy, system, shipped UI, in one person. That’s the job.

My silent labor happens in the documentation. I audit competitors and read the constraints of your dev framework before I move a single pixel. This ensures the flows I design don’t just look good in Figma—they actually work in code.

I don’t treat AI as a feature to bolt on. I redesign the product surface around it — what becomes a chat, what stays a form, what disappears entirely. I prototype with Cursor, synthesize research with NotebookLM and Claude, scan markets with Perplexity. The tools change every six months. The discipline doesn’t: AI is a substitute for unavailable resources, never a substitute for human verification on the things that matter. Especially in regulated work, the rule is simple. The model tells me what’s likely. The literature tells me why. The stakeholders tell me what’s acceptable. The user tells me whether it actually works. Anything that touches credentials, transactions, or regulated disclosures gets human verification before it ships. AI-informed, not AI-decided.

After years of studying the shift from physical to digital, I’ve learned to think in products. My background in print taught me that constraints are a gift. Today, I use that discipline to architect AI products and complex digital systems with precision.