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Fagani Pethera

Fagani Pethera is a fast food restaurant located in Asvestochori, Thessaloniki, known for its excellent quality burgers, salads, and spaghetti. This fine dining street food establishment offers a unique dining experience for food enthusiasts in the area.

Project Description

As the Graphic Designer of Fagani Pethera, my primary role is to visually communicate the values and identity of the business through various design elements. I work closely with the owners and marketing team to create a cohesive brand image that aligns with the restaurant's values and offerings.

Target Audience

  • Fagani Pethera aims to cater to a diverse range of customers.

  • The fast food aspect of the business appeals to individuals and families seeking quick and convenient meals without compromising on quality.

Process & Tasks

The design process begins by conducting thorough market research to understand the target audience and their preferences. This includes studying competitors through a competitive analysis to identify unique selling points and opportunities for differentiation. Armed with these insights, the design phase involves creating a visual identity that captures the essence of the business. 

My responsibilities include designing menus, signage, promotional materials, and any other visual assets needed to establish a strong and recognizable brand presence. I strive to create designs that are not only aesthetically pleasing but also effectively convey the unique qualities of Fagani Pethera's fast food concept.

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