Exereton.gr

mockuuups-macbook-pro-space-gray-mockup-on-the-wooden-table.jpeg

A healthy food product eshop.

Combining top quality raw materials they create daily culinary delights.

2019

as a member of Lobsters Agency

https://www.exereton.com/

PROJECT SUMMARY

ROLE

UI & UX Designer, Graphic Designer

TEAM

Ad. Agency

SKILLS

UI & UX Design and Research, Consulting, Graphic Design

Project Overview

In collaboration with the in-house Team, I undertook the role of Sole Digital Product Designer for the Redesign of the Website.

As it was the first time they created a website, I had to make some assumptions about the potential problems they would have and their business goals.
I started my research by talking to the marketing manager and the customer support agents in order to understand how clients think and feel.
Does the company want to promote any particular products? (featured products)
Do customers know the proposed categories of the products?
Do customers ask for particular characteristics of a product when ordering via phone call?

During the 14 months I worked for Lobsters Agency, I undertook various roles as an external collaborator in various projects and clients

Screenshot 2023-05-24 at 1.45_edited.jpg

Personal Reflection & Thoughts

Being part of an Agency make you work quickly in a variety of projects. The research plan, and the planning of the whole design process with tme estimation helped accomplish my goals and meet deadlines.
Working in a fast pace environment, sometimes it is all about balance between time-money-quality-quantity.

At first I tried to gather all the information I needed for the project. I had a few meetings with the founder of Exereton, and with the Marketing manager and also I collaborated with the content creator of the Agency, in order to come up with a plan of the information we wanted to incorporate in the website.

One of the main problems we had to solve was the strict colour palette of the brand, that had to do with their luxurious style and printing material.
The large amount of categories of their products
The target audience ( people that weren’t familiar with eshops and e-commerce in general)