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Chiron Botanicals

Diverse range of bio products, including oils derived from various herbs, masks, creams, lip balms, soaps, and more. As a family-run enterprise, Chiron Botanicals takes pride in producing their offerings with care and a deep reverence for nature.

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I had the privilege of crafting all the visual elements for Mr. Panagiotis. This encompassed designing the logo, labels for the products, website/eshop, marketing materials, and print collaterals. My goal was to create a cohesive and captivating visual identity that embodies the essence of Chiron Botanicals - a family business rooted in bio products made with care and love for nature.

INFO

UI & UX Designer

Design Consultant

Branding

Packaging

2021-22

The design process for Chiron Botanicals began with thorough research and understanding of the brand's values, target audience, and desired aesthetic. Collaboration with the business owner was crucial to gain insights into his vision and expectations. This allowed me to establish a solid foundation for the project.Next, I focused on creating a compelling logo that would serve as the visual centerpiece of Chiron Botanicals' brand identity. The logo needed to evoke a sense of nature, authenticity, and craftsmanship. I explored various concepts, experimenting with organic shapes, but we finalized the logo in something minimal yet eclectic as it needed to be printed in very small labels for the herbal oil bottles. 

Once the logo was finalized, I extended its visual elements to the product labels, ensuring a consistent and harmonious look across the entire product line.

 

Careful attention was given to typography, color palettes, and imagery that would reflect the natural ingredients and the small business owner's craftmanship. 

 

In parallel, I developed marketing materials and print collaterals such as brochures, flyers, and business cards. These materials were strategically designed to communicate the brand's unique selling points, benefits of their products, and reinforce their commitment to nature and sustainability.

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Target Audience

Nature-conscious individuals seeking high-quality bio products for skincare and wellness.

Ages: 20-55

This was a result from the existing customers and the target audience of the competitors.

Market Stats

  • The global natural and organic beauty market is projected to reach $54.5 billion by 2027

  • Eucalyptus oil is in high demand due to its medicinal properties and is extensively used in the pharmaceutical and personal care industries. The eucalyptus oil market is expected to reach $277 million by 2026.

Problem Statement / Overview

The primary objective of this project is to design and develop an appealing e-commerce website that not only showcases Chiron Botanicals' bio products but also reflects the brand's core values and identity. The website should be optimized for a seamless user experience, catering to both desktop and mobile users. Furthermore, it should comply with EU regulations regarding the sale of bio products, incorporate localized language and currency options, and offer a secure payment gateway to gain the trust of European customers.

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After a primary UX Research and with the gathering of the market and competitor analysis during previous phases we have made some decisions:

Present detailed product information, benefits, and usage instructions, to instill trust and confidence in potential buyers.

Incorporate interactive elements, such as a blog, social media integration, and a subscription option for newsletters, to foster customer engagement and loyalty.

Develop a design that reflects Chiron Botanicals' family-run and nature-centric ethos, conveying their commitment to crafting high-quality, sustainable, and eco-friendly products.

User Persona

We needed something that would help us put the focus on the end users of our product. By understanding their needs, behaviors, and preferences, we could  design a solution that directly caters to their requirements.

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Empathy map
Gains
  • Convenience: An online shopping experience that is easy to navigate and offers efficient product discovery and checkout.

  • Trust: Finding brands that share her values gives her a sense of trust and alignment.

  • Self-Care: The ability to incorporate natural products into her routine contributes to her sense of well-being.

  • Discovery: Emma gains satisfaction from discovering unique, sustainable brands and products.

Pains
  • Time Constraints: Emma's busy work schedule limits the time she can allocate to shopping and self-care.

  • Information Overload: She may feel overwhelmed by the abundance of products and information online.

  • Uncertainty: Emma may be unsure about which products will truly provide the benefits she's looking for.

  • Lack of Trust: She wants to ensure that the brands she supports genuinely prioritize sustainability.

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Challenges

How we will inform and educate our customers

We decided to create a section in the product listing page in order to inform the customers / users about the use of the essential oils, or maybe some tips.

This was one way we decided to go with in order to instill trust and confidence in our existing and potential buyers

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Figma Prototype Version 3

Figma Prototype Version 3 | Mobile

UX Metrics & Next Steps

Here's a comprehensive roster of the UX metrics we'll track during the initial year of website launch. I proposed the client to gather all tese data, as this is the first time they create a website and it there will be valuable results about the next moves and enhancements of their business strategy and the User Experience.

Conversion Rate

Bounce Rate

Average Session Duration

Click-Through Rate (CTR)

Cart Abandonment Rate

Search Usage

User Feedback and Surveys

 

In essence, these UX metrics form the compass guiding us through website's maiden year, illuminating areas of success and opportunities for enhancement.

Logotype design, packaging & Branding

Brand Identity

Below you can take a look at the branding material of the company, the logotype, the labels for the essential oils and soaps and the whole aesthetics.

INFO

Visual Designer

Art Direction

Packaging

2021

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