Project Overview

I had the privilege of crafting all the visual elements for Mr. Panagiotis. This encompassed designing the logo, labels for the products, website/eshop, marketing materials, and print collaterals. My goal was to create a cohesive and captivating visual identity that embodies the essence of Chiron Botanicals - a family business rooted in bio products made with care and love for nature.

The design process for Chiron Botanicals began with thorough research and understanding of the brand's values, target audience, and desired aesthetic. Collaboration with the business owner was crucial to gain insights into his vision and expectations. This allowed me to establish a solid foundation for the project.Next, I focused on creating a compelling logo that would serve as the visual centerpiece of Chiron Botanicals' brand identity. The logo needed to evoke a sense of nature, authenticity, and craftsmanship. I explored various concepts, experimenting with organic shapes, but we finalized the logo in something minimal yet eclectic as it needed to be printed in very small labels for the herbal oil bottles.